YouTube Production

Short Form Video Strategy

I oversaw short form video strategy and campaigns for hundreds of PBS shows and supported content management and operations on the PBS YouTube channel. I worked closely with show producers and internal teams to produce, QA, package and optimize short form video for this platform.

YouTube Community Tab

I also project managed the editorial and rollout for the PBS YouTube Community Tab since its inception. This work included content planning, creating content calendars, writing copy, editing, and content review to help promote PBS programs and campaigns, and led to increased engagement with our audience.

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GIPHY Production