Expedition with Steve Backshall
For the premiere of Expedition with Steve Backshall, I planned, researched and produced content for use across PBS platforms including PBS.org, the PBS app, YouTube and social. I worked with our Creative and Social teams to create fact cards and short form video used on social and the Expedition website.
I also created original GIFs, conducted a Q&A with Steve Backshall, worked on the show's YouTube campaign and rollout, and produced the official Expedition companion website and app presence. I also led the strategy behind two additional digital extra videos, “Meet Steve” and “Steve and Aldo: Two Friends Stepping Into the Unknown” and collaborated with our Social and Creative teams on production.