Benjamin Franklin - A Film by Ken Burns

I led the content marketing strategy, website production, and content research for Ken Burns's two-part film "Benjamin Franklin" (2022). The official website includes full episodes, short form video, original digital extras, which were used in promotion of the film, and additional educational resources. 

We used a search-focused approach for all content, including the short form video published on PBS platforms, to elevate discovery throughout the premiere and beyond. The short form video, 18 segments total, were also included in a month-long campaign on YouTube. Throughout all stages of this project I worked closely with the film's producers and the larger Florentine Films team.

Benjamin Franklin Show Page | Benjamin Franklin Official Website